A Study on the Relationship between Perceived Value and Willingness to Revisit Tourists in Theme Parks
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DOI: 10.23977/iemb.2019.025
Corresponding Author
Shun Zha
ABSTRACT
This paper studies the relationship between the perceived value of tourists in Shanghai Happy Valley Theme Park and the willingness to revisit. Based on the statistical analysis of the questionnaire data of the field survey, it is found that the perceived value of Shanghai Happy Valley visitors has a significant impact on the willingness to revisit. Finally, this study has a certain effect on the improvement of tourist management in scenic spots and the government, thus improving the negative impact of tourism on the environment
KEYWORDS
Tourists, Visitors, Perceived Value, Relationship Research
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