Author(s)

Zhu Luxiao

Corresponding Author

Zhu Luxiao

ABSTRACT

SWOT strategic analysis method is utilized for comprehensively analyzing traditional sports resources of Yunnan Hani Nationality, thereby providing reference for sports tourism resources development and utilization of Yunnan Hani Nationality. Advantages, disadvantages, opportunities and challenges for product development of Hani nationality sports tourism resources are analyzed. SWOT matrix analysis and countermeasure map for product development of Hani nationality sports tourism resources is drawn. Internal condition factor (advantages and disadvantages) and external environment factor (opportunities and threats) affecting product development of Hani nationality sports tourism resources are analyzed mainly. Two major factors are combined for analysis, thereby obtaining countermeasures and measures for product development of Hani nationality sports tourism resources.

KEYWORDS

Yunnan Hani Nationality, Sports tourism resources, SWOT analysis, Development and utilization