Author(s)

Huihui Gui

Corresponding Author

Huihui Gui

ABSTRACT

With the rapid economic development, our country's small and medium-sized enterprises began to push themselves to the public under the influence of the new normal economy. We are all in a new era of "Internet+". In response to the development of the "Internet+," China's Ministry of National Defense has also raised the "Internet+" plan to the national strategic level. The integration of the Internet and various industries enables every tiny individual to connect together. With the advent of the new era, the market environment has undergone tremendous changes. Enterprises no longer rely solely on their own internal forces, but more on strengthening external public power to achieve further development. For traditional enterprises, at this time, it is necessary to change the growth strategy by examining the situation and carry out a deeper round of growth in the new phase. China's Internet is in an era of vigorous development. For all areas of strong demand for big data, big data management segment is a breakthrough for corporate marketing.

KEYWORDS

New era, Corporate marketing management, Innovation