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On Analysis of the Integration Development of Tibetan Traditional Culture and Tourism from the background of "The Belt and Road"-Taking Gannan as an Example

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DOI: 10.23977/iemb.2019.084


Macuo Zhuo, Xiaohong An

Corresponding Author

Macuo Zhuo


Gannan Tibetan region is located in the southern passageway of the ancient Silk Road. Our country has put forward the development strategy of "The Belt and Road" which is all-round opening to the outside world at present and it gives a very important opportunity to develop tourism in Gannan Tibetan area. Tibetan traditional culture is the soul of tourism’s development in Gannan Tibetan area. The integration of Tibetan traditional culture and tourism is the inevitable choice for tourism’s development in Tibetan area.


The Belt and Road, Tibetan, development strategy

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