Author(s)

Weibo Zheng, Shuo Liu, and Lu Zheng

Corresponding Author

Weibo Zheng

ABSTRACT

How to tackle the challenges and “improve the capability of independent innovation” has become an important strategy of national development in the new era. In the era of innovation, manufacturer enterprises are paying every time attention to the cultivation of engineering talents’ innovation ability. Based on the data from manufacturer enterprises in Hebei Province, this paper proposes a theoretical framework by means of qualitative research methods and finds that with the moderating function of enterprise culture, the overall innovation ability of manufacturing talents can be enhanced by cultivating the proactive personality. Enterprises should give full play to advantages of these talents featuring strong innovation initiative, creating an atmosphere respecting traditions and encouraging innovation, thus promoting the overall innovation ability, encouraging them to adopt more innovative behaviors, and valuable suggestions for the cultivation of innovative engineering talents.

KEYWORDS

Manufacturing Talents, Proactive Personality, Innovative Behavior, Enterprises Culture