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Analysis on the Optimization Reform of Domestic Animations Based on Audience Satisfaction

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DOI: 10.23977/iemb.2019.091

Author(s)

Yutian Jiang

Corresponding Author

Yutian Jiang

ABSTRACT

The article firstly combines big data search and analysis with questionnaire survey, investigates the audience satisfaction of domestic animation, and draws six indicators that affect the quality of animation. Secondly, based on the KANO model, the article analyzes the six factors that affect the quality of animation, and ranks the six indicators. Finally, starting from the satisfaction of audience, the article puts forward suggestions for the quality reform of the animation company, and points out the key to the optimization.

KEYWORDS

domestic animation optimization, audience satisfaction, KANO model, big data analysis

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