Author(s)

Yutian Jiang

Corresponding Author

Yutian Jiang

ABSTRACT

The article firstly analyzed the industrial chains of fiction industry, combined big data search and analysis, lank existing research results, and drew the existing three main industrial chains and their consumer appeal factors. Secondly, taking the KANO model as the entry point, the article designed the KANO questionnaire, studied the impact indicators of consumer satisfaction in these three industrial chains, and arranged the impact indicators in the order of importance. Finally, starting from the satisfaction of audience, the article put forward the necessary factors for the promotion of a novel, and proposed the reform method of the novel industry, which proposes the proper direction of development for the fiction publishing industry, the promotion of online novels and the filming of novels.

KEYWORDS

fiction industry, industry chain, consumer satisfaction, big data analysis, KANO model