Author(s)

Hui Wang

Corresponding Author

Hui Wang

ABSTRACT

In the age of Internet, everyone may become an information channel and may become the main body of opinions. Just as everyone has a microphone in front of them, the new term "mass microphone" is also born. The arrival of the "popular microphone era" has set new demands for tourism to respond to Internet public opinion. This paper combines the requirements of the new network era, conducts an in-depth study of the composition and content of the tourism network's public opinion, sums up the crisis faced by the tourism network, and proposes a reasonable response method.

KEYWORDS

Popular microphone era, Tourism, Internet public opinion, Crisis