Author(s)

Zhang Sancong

Corresponding Author

Zhang Sancong

ABSTRACT

At the end of the last century, the world began to enter the digital age. The blowout development of digital information technology and the third industry promoted the prosperity of contemporary animation art. The original grassroots animation with unique and diverse forms has attracted worldwide attention, and gained great development through the Internet and new media technology. Grassroots animation is not a unique product of the digital age, but it has gained an explosive growth in the digital age. This paper tries to analyze the prevalence of grassroots animation in the digital age from many aspects.

KEYWORDS

Digital age, Grassroots, Grassroots animation, New media