Author(s)

Chunfeng Lv

Corresponding Author

Chunfeng Lv

ABSTRACT

In today's prosperous economic development, people's demand for product packaging has not only been completed in functionality, but the integrated experience of users on packaging is the key. This paper analyzes the experience design of instinct level, behavior level, and reflection level in modern product packaging design. The interactive product packaging design based on user experience will make the more reasonable and humanized product packaging with more enjoyable mood and good memories, while promoting the added value of the product.

KEYWORDS

User experience, interactive packaging design, design research