The Interactive Packaging Design Study Based on User Experience
Download as PDF
DOI: 10.23977/etmhs.2018.29015
Corresponding Author
Chunfeng Lv
ABSTRACT
In today's prosperous economic development, people's demand for product packaging has not only been completed in functionality, but the integrated experience of users on packaging is the key. This paper analyzes the experience design of instinct level, behavior level, and reflection level in modern product packaging design. The interactive product packaging design based on user experience will make the more reasonable and humanized product packaging with more enjoyable mood and good memories, while promoting the added value of the product.
KEYWORDS
User experience, interactive packaging design, design research
Home