Research on Practice Teaching System of Marketing Major under Modern Apprenticeship Mode
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DOI: 10.23977/etmhs.2018.29029
Corresponding Author
Ling Li
ABSTRACT
Modern apprenticeship is a mode of talent cultivation to cultivate talents that meet the requirements of enterprises, which is widely used in practical teaching of marketing and has trained a large number of professional talents for the marketing industry. This paper expounds the application of modern apprenticeship in marketing professional practice teaching, analyzes the difficulties of modern marketing apprenticeship system under the professional apprenticeship model, and proposes relative countermeasures for the establishment of the marketing professional practice teaching system.
KEYWORDS
Modern apprenticeship mode, marketing major, teaching system
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