Author(s)

Ling Li

Corresponding Author

Ling Li

ABSTRACT

Modern apprenticeship is a mode of talent cultivation to cultivate talents that meet the requirements of enterprises, which is widely used in practical teaching of marketing and has trained a large number of professional talents for the marketing industry. This paper expounds the application of modern apprenticeship in marketing professional practice teaching, analyzes the difficulties of modern marketing apprenticeship system under the professional apprenticeship model, and proposes relative countermeasures for the establishment of the marketing professional practice teaching system.

KEYWORDS

Modern apprenticeship mode, marketing major, teaching system