Author(s)

Wei Jin

Corresponding Author

Wei Jin

ABSTRACT

With the increasing growth of science and technology, market economy has gradually been one of the valued concern of our country. Nowadays the traditional market economy has transferred from the early seller’s economy to the current buyer’s economy. Based on the background, enterprise itself should pay more attention to the marketing and continuously innovate the initial strategy based on the practical situation of market, which can lead to the higher economic benefit. This paper herein demonstrates the basic meaning of marketing strategy, analyzes the current situation of market strategic innovation and then proposes some reasonable opinions on detailed improvement schemes.

KEYWORDS

Enterprise, marketing, strategic innovation