Author(s)

Liu Bowei

Corresponding Author

Liu Bowei

ABSTRACT

The competition strategy of the aged newspaper market in the past 30 years has been to catch the audience's preference, subdivide the columns, subdivide the sections and even subdivide the periodicals to meet the needs of the audience. This paper takes old age publication in China as an example, analyzes the competition way of old age publication, namely the specialty formed with the distinctive creation quality, to develop new products and services, thus in the competition to win more core competitiveness, and realize the development and cultivation of the broad masses.

KEYWORDS

Old age publication, segmentation, wide audiences, specialty