Author(s)

Zhou Dong

Corresponding Author

Zhou Dong

ABSTRACT

The 21st century is the rapid development of the Internet, and "Internet +" has gone into all walks of life in our country. The rapid development of "Internet +" has greatly promoted the rapid development of China's national economy, and provided many opportunities for the innovation and entrepreneurship of college students in China. The integration of "Internet +" and all walks of life also brings challenges to traditional business methods. This paper analyzes the problems and challenges encountered in innovation and entrepreneurship of college students, and proposes reasonable suggestions, in order to promote the enthusiasm and vitality of college students' innovation and entrepreneurship, and to improve their success rate, solve the problems in the employment of college students in China, and promote the economic and social development of our country.

KEYWORDS

Innovation and entrepreneurship education, education mode, colleges and universities