Author(s)

Yang Dongchang

Corresponding Author

Yang Dongchang

ABSTRACT

New media art has developed rapidly in today's society, and how to teach it is a new opportunity and challenge faced by every institution of higher learning. As a new specialty, there are still many contradictions and problems in the new media education, such as the disconnection between talent cultivation and social industry demand, the inconsistency between curriculum setting and the artistic characteristics of new media, and the contradictions and problems in teachers, teaching and management. Based on the introduction of new media art teaching into art design in colleges and universities, combined with the development of the current social new media industry and the demand for talents, this paper tries to comprehensively expound how to introduce new media art teaching in colleges and universities, how to seek opportunities for development, the basic elements and characteristics of professional construction, and the course in the future. The author puts forward his own opinions and suggestions in the aspects of reform and development, which can be used as a reference for professional teaching in Colleges and universities.

KEYWORDS

User experience design, Intelligence design, intelligent product design