Author(s)

Zhang Heng

Corresponding Author

Zhang Heng

ABSTRACT

With the slogan of "national entrepreneurship and innovation", the innovation and entrepreneurship of college students has entered a new period of explosion under the strong support of government policies. This paper analyzes the subjective factors and social objective factors of college students' innovation and entrepreneurship, analyzes the important influencing factors such as entrepreneurial experience, characteristics of entrepreneurship, policy guarantee and enterprise support, and tries to provide a reference for finding relevant difficulties.

KEYWORDS

College students, innovation and entrepreneurship, influencing factors