Author(s)

Yanling Yu, Suping Liu

Corresponding Author

Yanling Yu

ABSTRACT

This paper introduces the definition of social media and social media marketing in the field of hospitality industry, and the current status of the development of hospitality industry in Sanya. WeChat and Weibo as the two main social media marketing tools utilized by hoteliers in Sanya are explained in details. This paper further analyzes the usage of social media marketing by high-end hotels in Sanya and provides suggestions to ensure the effectiveness of social media marketing for high-end hotels in Sanya. Both customers and messages should be the focuses of social media marketing campaign and the help of big data and Key Opinion Leaders should also be noticed. Wifi connection and convenient payment methods are also the key to successful social media marketing activities for high-end hotels in Sanya.

KEYWORDS

Social media, social media marketing, social media marketing effectiveness, high-end hotels in Sanya