Author(s)

Zhang Mo

Corresponding Author

Zhang Mo

ABSTRACT

When Chinese traditional culture is used in graphic art design, the form usually used is diversification. Chinese traditional culture has a long history and profound cultural heritage, which requires writing and patterns, ideas and styles, artistic design, calligraphy and seal carving. Imagery and figuration are combined to form a diversified structural form, which will deepen the cultural heritage to a certain extent, strengthen the design of visual appeal and the extension of design ideas, and ultimately show the historical characteristics and aesthetic perspective of national culture. The application of Chinese traditional culture to graphic design can reflect its advantages, combine the development of international culture, and combine Chinese traditional culture with international cultural elements to design high-quality graphic arts.

KEYWORDS

Chinese traditional culture, international cultural elements, graphic art design