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Analysis on the Innovation of Power Marketing Management in Power Supply Enterprises

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DOI: 10.23977/etmhs.2018.29094

Author(s)

Tong Sijia, Jing Hejia, Bai Weiwei, Zhu Hongpu, Yang Chunyu, and Feng Wei

Corresponding Author

Tong Sijia

ABSTRACT

With the improvement of people's quality of life, electricity plays an important role in people's daily life and work, and people's demand for electricity is gradually increasing. The power supply enterprises must not only deliver safe and qualified power, but also innovate power marketing management, formulate a scientific marketing strategy, improve service quality, and satisfy the needs of the masses.

KEYWORDS

Power supply companies, power marketing management, innovation

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