Analysis on the Innovation of Power Marketing Management in Power Supply Enterprises
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DOI: 10.23977/etmhs.2018.29094
Author(s)
Tong Sijia, Jing Hejia, Bai Weiwei, Zhu Hongpu, Yang Chunyu, and Feng Wei
Corresponding Author
Tong Sijia
ABSTRACT
With the improvement of people's quality of life, electricity plays an important role in people's daily life and work, and people's demand for electricity is gradually increasing. The power supply enterprises must not only deliver safe and qualified power, but also innovate power marketing management, formulate a scientific marketing strategy, improve service quality, and satisfy the needs of the masses.
KEYWORDS
Power supply companies, power marketing management, innovation