Author(s)

Yu Shuai

Corresponding Author

Yu Shuai

ABSTRACT

Turist souvenirs are the main part of tourist commodities, which contain the original ecological culture and characteristics of the region. Heihe Aihui is a famous national historical and cultural city. The design of Heihe AAI tourist souvenirs is not matched with local resources with few types of souvenirs and obsolete form. To improve the design quality of Heihe Aihui tourist souvenirs, build Heihe Aihui city tourism image, this paper analyzes the present situation and problems of Heihe Aihui historical culture and tourist souvenirs, puts forward the design concept of Heihe Aihui souvenir from the symbolic point of view, draws the classic case design of other tourist souvenirs in other areas, and provides operational ideas and strategies for the development of Heihe Aihui souvenirs. The purpose is to improve the design content of Heihe Aihui tourist souvenirs, to build the popularity of Heihe Aihui tourist city, and to contribute to the development of Heihe Aihui tourism industry. At the same time, the theoretical and empirical analysis of Heihe Aihui tourist souvenirs research can also be used for reference in other areas.

KEYWORDS

Russian souvenirs, modeling language, visual culture