Author(s)

Meng Jiang, Junchao Xu

Corresponding Author

Meng Jiang, Junchao Xu

ABSTRACT

This paper starts from the realistic needs of big data value management, from the two aspects of business model innovation and IT ability, constructs the theoretical analysis framework of the direct and indirect impact of big data on business model innovation, and selects the leading country in China's big data application. The power grid conducts case studies to explore the innovation process of the business model in the context of big data. By dividing business model innovation into three stages: value discovery, value creation and value realization, analyze the direct impact of big data on different stages of business model innovation; introduce IT ability as an intermediate variable, analyze the impact of big data on enterprise IT ability and its ability The impact of business model innovation, the indirect impact of big data on business model innovation, and the construction of a business model innovation analysis conceptual model based on big data. Through the case study of the process of using the big data for business model innovation to obtain competitive advantage, it is found that big data has direct and indirect effects on the three stages of innovation of enterprise business model. Enterprises use big data for business model. Different stages of innovation and different priorities often bring different business model innovations to the company, thus forming a differentiated competitive advantage.

KEYWORDS

Big data; Value management; Business model innovation; IT ability