Author(s)

Hongya Du

Corresponding Author

Hongya Du

ABSTRACT

In the distribution process, the timeliness is one of the important factors affecting customer satisfaction. However, the importance of customers to the business is different, which requires the merchant to pay different attention to the customer in the timeliness of delivery, and this can achieve maximum benefit with limited resources. This paper establishes a corresponding model for the real-time distribution route optimization problem under the new retail background, and divides the customers into VIP and mass customers, respectively setting the satisfaction limit of different standards to achieve the lowest cost and the greatest overall customer satisfaction. And using genetic algorithm to solve the model.

KEYWORDS

Path optimization; instant delivery; genetic algorithm; new retail