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Analysis on the Construction Elements of CSR Management System for Small and Medium-sized Enterprises Based on GT

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DOI: 10.23977/ERMSS.2019.013

Author(s)

Xiaohong Ju

Corresponding Author

Xiaohong Ju

ABSTRACT

Under the new economic development concept of "innovation, coordination, green, opening and sharing", small and medium-sized enterprises should focus on the construction of enterprise CSR management system. "GT" is a qualitative research method, and its main purpose is to establish a theory on the basis of empirical data. According to the research idea of GT, on the basis of obtaining the original data through personal in-depth interviews and focus group interviews, this paper completes the open login, axis login and core login in turn, and it is concluded that the construction elements of CSR management system mainly include six aspects, such as CSR strategic planning, enterprise management project characteristics, stakeholder performance, enterprise external environment, enterprise operation and CSR financial performance. Furthermore, CSR strategic planning plays a leading role in promoting the construction of social responsibility management system for small and medium-sized enterprises.

KEYWORDS

GT; Small and medium-sized enterprises; CSR

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