Author(s)

Xiaoke Zhao, and Huirong Li

Corresponding Author

Huirong Li

ABSTRACT

As the main body of market development, enterprises should improve the efficiency of resource utilization through research and development, create profit growth point and accelerate the capital accumulation of enterprises. On the other hand, we should take the initiative to assume social responsibilities and develop development-oriented strategies to achieve long-term and stable development. This paper selects listed companies in Jiangsu province from 2014 to 2016 as samples to explore the relationship between technological innovation input, social responsibility performance ability and financial performance. The research results are as follows: first, investment in technological innovation is positively correlated with enterprise financial performance. Secondly, the assumption of social responsibility has a positive effect on corporate financial performance. Third, the assumption of social responsibility positively regulates the promotion effect of R&D investment on corporate financial performance. After that, the corresponding countermeasures and Suggestions are put forward: enterprises should improve their independent innovation ability, pay attention to the efficiency of research and development input, pay attention to the strategic implementation and standardization of social responsibility, strategically combine social responsibility and technological innovation, exert the synergistic influence, and promote the harmonious development of economy and society

KEYWORDS

Investment in technological innovation; social responsibility; financial performance