Author(s)

Feng Jujun

Corresponding Author

Feng Jujun

ABSTRACT

At present, as a novel form of programming, webcasting has created an upsurge in the entire population because of its diversity of content and flexibility. This paper analyzes the current status of webcast media marketing models, as well as the characteristics, content and marketing models of marketing, analyzes the advantages of webcast marketing models under the Internet to other media marketing methods, and analyzes the media industry’s business with webcast economy as an example. In view of issues such as it is difficult to maintain the enthusiasm of the user and malicious marketing that are faced by current webcast marketing, development suggestions have been put forward in terms of analysis of webcast marketing strategies and innovations in webcast marketing development.

KEYWORDS

Webcast, media marketing, marketing model, innovation and development