Author(s)

Yongfang Chen, Xuelin Li

Corresponding Author

Xuelin Li

ABSTRACT

Located in the Southeast coast, Xiamen is one of the important tourist cities in southern Fujian. It possess some distinct local characteristics and unique residential style, which is facing Taiwan across the straights, so Xiamen has been chosen as most of the tourism themes in southern Fujian. There are many kinds of tourist souvenirs, but the similarity rate of the existing tourist souvenirs is high, which affects the purchasing desire of tourists. Using analytic hierarchy process (AHP) to evaluate the theme elements and carrier attributes of Xiamen tourist souvenirs, Shi Gangdang was selected as the theme element with the highest acceptance rate. The concept of environmental protection is applied to the carrier to design Xiamen tourism souvenirs with stronger sense of value and higher weight.

KEYWORDS

Design of Tourist Souvenirs; preservation of environment; Residential Style