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Research on Information Communication Model of Internet Public Opinion in Risk Events ——A sample of the Microblog event “Genetic Editing Baby” in November 2018

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DOI: 10.23977/ERMSS.2019.045

Author(s)

Yuqiao Yan, Ziqi Liu, Henan Diao

Corresponding Author

Yuqiao Yan

ABSTRACT

the frequent occurrence of the current controversial events in Chinese society has aroused heated discussions and debates in various circles of society. In order to grasp the trend of public opinion in a timely manner and try to avoid the emergence of mass incidents, it is necessary to predict the heat and direction of public opinion. This study is the psychology-based risk perception measurement school theory, combined with the communication science of the big data analysis, and uses the calculation method of information science information communication model to establish an information communication model for controversial scientific and technological events, and the "world's first genetic editing baby born in China" event in November 2018 for the actual control sample was used as the model reference. It aims to predict the communication heat of this type of event before the outbreak of public opinion to make a preliminary prediction, so as to buy time for relevant parties to conduct timely public opinion intervention.

KEYWORDS

Risk perception; information communication model; risk communication; gene editing; public opinion analysis

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