Author(s)

Huang Chao

Corresponding Author

Huang Chao

ABSTRACT

With the development of China's economy, Chinese consumers, especially urban consumers, have a better understanding of environmental protection and environmental friendly clothing. This study investigated the local urban consumers in China by questionnaire. It is optimistic to found that most urban consumers had a positive attitude on environmental protection and environmental protection clothing, and they had encouraging willingness to purchase such products in the future. The acceptance of the price of this kind of products for them had relative improvement space. This research will inspire the academic research in this field. Constructive reference data is also provided for the fashion business community.

KEYWORDS

Urban Consumers; environmental protection; environmental friendly clothing