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AR Marketing Application Based on iOS Platform

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DOI: 10.23977/ERMSS.2019.069

Author(s)

Zheng Zhang, Xin Wang, Hongchen Jiang, Yuemeng Hu, Jiayu Du, and Qiang Zhang

Corresponding Author

Xin Wang

ABSTRACT

Due to the development of computer vision, in recent years, augmented reality grows rapidly. A lot of augmented technologies have been applied in actual problems. At present, the industry of traditional marketing requires a lot of manpower, and the application of AR technology in marketing industry can greatly reduce industrial costs. In this paper, an Augmented Reality Marketing Application based on iOS platform is designed. Users can use this APP to scan physical stores signboards, which are saved previously, to trigger a 3D stereo model combined with the real world. At the same time, through the interaction with the model, users can get the business information and its sales activities, thus enhancing the consumer interest in the physical stores.The experiment results show this application work feasible and reliable. It is an attempt to integrate online and offline economy.

KEYWORDS

Augmented Reality; Entity marketing; Image Identification; Online and offline technique

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