Author(s)

Lingyan Niu, and Xiangyun Dong

Corresponding Author

Xiangyun Dong

ABSTRACT

Linguistic Landscape is an important symbol reflecting the social ecology and language services of a community, and it serves as a business card of a city or region. In recent years, many Chinese scholars have begun to study linguistic landscapes. However, among these studies, theoretical studies are more dominant than empirical ones in terms of quantity. The fact is that a real case of linguistic landscape, due to involving more complex issues and variables, can reflect social and linguistic problems in a more authentic way. Thus this article is aimed to investigate and study the linguistic landscape in the foreign-related street of the border region of Yunnan Province, so as to help urban planning and policy making and provide some opinions and suggestions for the development of national cultures and international communications. Gengma Dai and Va Autonomous County is located in Lincang City, Yunnan Province, or in the southwestern border area of China. Bounded by mountains and rivers of Myanmar, the county has a boundary line 47.35 kilometers long, and is a part of the most convenient land route connecting Lincang, Kunming, Yangon and KyaukPhyu Port in Myanmar on the coast of the Indian Ocean.

KEYWORDS

Linguistic landscape; sign boards; empirical study