Author(s)

Bin Zhao, Yanqiu Sun

Corresponding Author

Bin Zhao

ABSTRACT

In recent years, the online retail industry has been booming, and traditional retail companies are being eroded by online businesses. It is extremely urgent for traditional retail companies to transform into modern retail which develop online and offline businesses together. The development of the online retail industry has provided a broad space for growth for the logistics industry. At the same time, the logistics industry has supported and promoted the development of online retail industry, which are interdependent, mutually supportive, and complementary, so the coordinated development of them is inevitable. However, as the online retail industry and the logistics industry have not yet formed a unified and clear coordinated development mechanism, which seriously restricts the coordinated development of the two industries. Based on the domestic and foreign relevant literature, this research qualitatively analyzes the current situation of collaborative development. Then, it proposes the problems of the collaborative development mechanism of logistics and retail industry; Finally, this paper provides relevant recommendations to the coordinated development of the online retail industry and the logistics industry.

KEYWORDS

Retail industry, logistics industry, collaborative development, mechanism