Author(s)

Hua Jin

Corresponding Author

Hua Jin

ABSTRACT

In recent years, with China's successful bid to host the 2022 winter Olympic Games, snow and ice tourism has become an important choice for people to travel in winter. As an important part of the whole season tourism, snow and ice tourism has gained great support and promotion from both the government level and the industry level, and is being concerned and favored by the vast majority of people with the momentum of setting fire to the countryside.This paper uses SWOT analysis method to study the development of snow and ice tourism in jilin province, analyzes the advantages, disadvantages, opportunities and challenges of the development of snow and ice tourism in jilin province, and puts forward corresponding countermeasures, hoping to provide some reference for the development of snow and ice tourism in jilin province.

KEYWORDS

Ice tourism, Jilin province, Development, SWOT analysis