Author(s)

Ziyu Bai

Corresponding Author

Ziyu Bai

ABSTRACT

In this research, its purpose is to study and analyse the current situation of sports media development in China, then discuss sports media transformation and development under the background of big data. Method of documentation and induction are employed in this research so as to analyse and summary relative literature, then the current situation and transformation and development in the context of big data of sports media industry in China are analyzed. The researches suggest that Chinese sports media industry has progressed along with the development of big data technology. But there still exists some opportunities and challenges needed to be caught and overcame to catch up with the pace of the times. Firstly, by using platform technology and other technologies, relative sports data, detailed market and demands are presented. Secondly, sports data are platformed and combined. Thirdly, sports media industry is transformed in all content conformity and marketing with the help of advertisement and products, and is developed continually. The conclusion can be made in this research. That is, the continual development of sports media industry in the context of big data don’t only give full play to big data, but improve the ability to apply information into practice and make adjustment for better adaption to the times. Finally, big data can be truly applied in and served for sports media industry.

KEYWORDS

Big data, Sports, Media, Transformation, Development