Author(s)

Fan Li, Shaoyan Lv

Corresponding Author

Fan Li

ABSTRACT

Research on pricing model of calabash handicrafts based on game theory.This part combines the game theory analysis method with the consumer utility theory effectively, and USES the data collected from the questionnaire survey to preliminarily give the pricing formula of different types of gourd handicrafts.

KEYWORDS

Game theory, gourd handicrafts, pricing