Author(s)

Yuxiao Han

Corresponding Author

Yuxiao Han

ABSTRACT

In recent years, China's securities market has been developed quickly, and investors entering the securities market are also growing. But China's listed companies that control the operation of the bubble have occurred consequently. It has seriously damaged the interest of stockholders and other related stakeholders. In order to protect the interests of the stakeholders and maintain the stability of the securities market, this paper explores the relationship between managers' moral cognition, corporate social responsibility, stakeholders’ satisfaction and profitability through the analysis of listed companies in China, which not only benefits shareholders and stakeholders to obtain the fairness of interests, but also conducive to regulators to regulate corporate social responsibility, so as to implement the corporate governance programs specifically and improve the openness and transparency of the disclosure of enterprise information. This paper examines and draws on domestic and foreign scholars’ literature on managerial ethical cognition, corporate social responsibility, stakeholder satisfaction and profit quality. At the same time, it draws the definition and quantification from the domestic and foreign scholars on managers' moral cognition, corporate social responsibility, stakeholder satisfaction and profitability, and selects the appropriate financial indicators. According to the hypothesis, this paper has built the corresponding linear regression model, using SPSS19.0 software for data analysis. According to the empirical analysis, it is concluded that the quality of profit is positively related to the manager's moral cognition, the better the moral cognition of the manager and the higher the profitability of the enterprise. Second, the corporate social responsibility has positive influence on the profit quality. Third, the satisfaction of stakeholders has a positive impact on the quality of earnings, that is, the higher the level of awareness of stakeholders, the higher the profitability of the enterprise, the higher the level of corporate profitability.

KEYWORDS

Managers’ moral awareness; corporate social responsibility; stakeholders’ satisfaction; profitability