Author(s)

Liting Wang, Huaming Peng, Jing Wang

Corresponding Author

Liting Wang

ABSTRACT

Under the background of the increasingly perfect information platform and the rapid development of agricultural product brands, the development of agricultural product branding combined with the Internet has become an effective way to solve the lack of industrial development in poor areas.This article analyzes the trends of public brand building of agricultural products, analyzes the psychological motivation and processes of consumers, and analyzes the role and value of consumer psychology in the construction of agricultural product brands.By exploring the impact of consumer psychology on consumer purchasing behavior, a visual design strategy for agricultural product brands based on consumer psychology is proposed, with a view to benefiting the image establishment and brand marketing of public brand products in agricultural products.Strive to enhance the regional public brand value of agricultural products.

KEYWORDS

Consumer psychology; agricultural products; regional public brand; visual design