Author(s)

Lan Chen

Corresponding Author

Lan Chen

ABSTRACT

With the development of economy and technology, new business models are emerging, and the integration of tourism industry and various new business models gives birth to a variety of new tourism formats. Based on the theory of complex scientific management, this research analyzes the mechanism and law of the development of new tourism formats from a systematic perspective. The research is helpful for the government and tourism enterprises to understand the development law of new business formats scientifically, so as to formulate appropriate strategies to better realize the vigorous development of tourism industry. Finally, taking study travel in Guangzhou as an example, the paper makes a specific analysis of the relevant factors to promote its development.

KEYWORDS

New Tourism Formats; Mechanism; Complex Scientific Management