Author(s)

Huiling Bao

Corresponding Author

Huiling Bao

ABSTRACT

In recent years, with the increasing development of e-commerce, China's export cross-border e-commerce is also rising with the trend, export cross-border e-commerce in the development of continuous integration of globalization, with the help of online trading platform to display resources to global sellers, and timely dissemination of goods to the international market, so that buyers and sellers can achieve online two-way trading, greatly reducing the cost of time and space. But at the same time, because of its characteristics of virtuality and variability, the uncertainty of export cross-border e-commerce transactions is becoming more and more obvious. China's export cross-border e-commerce is facing great challenges under the influence of the current Sino-US trade friction and the impact of the new crown pneumonia epidemic. Therefore, in order to further optimize the development environment of China's export cross-border e-commerce, constantly improve its international status and market share, this paper focuses on the current situation of China's export cross-border e-commerce, in order to judge the general trend of export cross-border e-commerce development, analyze the challenges faced by various key links, and put forward countermeasures and suggestions for China's export cross-border e-commerce competitiveness.

KEYWORDS

Cross-border e-commerce, export, competitiveness, countermeasures