Author(s)

Yao Wang, Yiyu Deng

Corresponding Author

Yiyu Deng

ABSTRACT

Combining digital media and traditional culture for communication is a trend in recent years. Digital media has gradually occupied the stage of cultural communication. It has the characteristics of interactivity and immediacy that traditional media cannot compare with. Under the background of the new normal, culture is the soul and blood of a nation, and it is also an important label for a country and a nation. It comes from the continuation of history, and at the same time, it shows a kind of value concept, and penetrates into our thoughts, morals, styles, aesthetics, emotions, thinking, and mind in the process of wide spread and development. At another level, traditional culture is static and passive, which limits the appeal of traditional art to a great extent and hinders the spread and development of traditional culture. However, digital media art design is a collection of technology and art, and in concrete practice, it shows the characteristics of high efficiency, intuitiveness, interaction and wide spread. In this way, static traditional culture can be communicated in an intuitive image through the art form of digital media, and break through the space of time to maximize the efficiency of communication. Complete the organic integration of traditional culture and modern art.

KEYWORDS

Information technology, Digital art, Scientization of art, Elements of Chinese traditional art and culture