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SWOT Analysis of School's Cultural and Creative Products

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DOI: 10.23977/ETSS2020015

Author(s)

Xi Chen, Jinhao Hu

Corresponding Author

Xi Chen

ABSTRACT

As a new economic model of cultural and creative products, campus cultural and creative products face many challenges and problems in the process of development. In this paper, SWOT model is used to analyze the advantages, disadvantages, opportunities and challenges in the development of school cultural creative products. According to the conclusion of the analysis, the corresponding strategies are put forward and promote the deep development of school cultural innovation.

KEYWORDS

Campus cultural innovation, SWOT

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