Author(s)

Sun Qing

Corresponding Author

Sun Qing

ABSTRACT

The Media Convergence development and omnimedia reform create an infinite space for the filling and upgrading of ideological education connotation. Opportunities and challenges coexist. This article builds multi-carrier support systems including culture guidance system supported by spirit carrier, education system supported by curriculum carrier, Media Convergence discourse spread system and matrix education platform, clarifies "what to teach, how to teach, how to spread and how to implement " in ideological education in colleges and universities, to addresses the difficulties faced in the Media Convergence environment such as discourse communication and education work in ideological education in colleges and universities, as well as shortcomings in education work. Meanwhile, the cultural system can be promoted to relevant cultural industries and learning apps through "content management", which can be applied, copied and spread. We should actively guide and enhance college students' enthusiasm for participating in mainstream ideological construction activities, enhance their sense of belonging, sense of identity and centrality, and firm the socialist direction of running schools

KEYWORDS

Media Convergence environment, ideological education platform