Author(s)

Lijie An

Corresponding Author

Lijie An

ABSTRACT

This paper systematically gives an overview of traditional media and a special analysis of digital media. Expounding the current situation of media industry after media convergence in the year of 2015, presenting new characteristics, changes and challenges by comparing traditional media with digital media. Faced with the new challenges, the media industry has changed five directions by developing new technology models, reshaping content logic, injecting capital into cross-boundary symbiosis and new opinion leaders to explore new ways of communication.

KEYWORDS

Traditional media, digital media, media convergence, news communication