Author(s)

Xintong Zhou

Corresponding Author

Xintong Zhou

ABSTRACT

With the sharp rising of new media like Weibo that shares short and real-time information, female discourse power has increased because of the increasing openness and interactivity on the platform. However, stereotypes and prejudice of the female image still existed. This paper takes the media’s reports of the event “female medical staff shaved their hair for rescuing COVID-19 in Wuhan, Hubei” as an example, to criticize how the media portray such stigma of the female image by analyzing the description of the female staff’s hair, the depiction of male characters in women-related reports, and media’s deviation in Leading Responsibility as news disseminators.

KEYWORDS

New media, the female image, shaving hair, media responsibility