Author(s)

Eugenia V. Solodneva, Alexey Piskunov and Yury Stolpovsky

Corresponding Author

Eugenia V. Solodneva

ABSTRACT

Scientific knowledge is increasingly needed in more and more areas of life. Various industries, economics, and even politics cannot be truly effective without close interaction with science. This is especially important for planning and making long-term decisions. A person who lacks basic scientific knowledge cannot be involved in modern industries, but also loses the chance to make reasonable chooses. Instead, he is extremely vulnerable to manipulations and thus cannot consciously influence his own life and the life of future generations. World level of scientific education remains extremely low, including developed countries. The modern society realizes this problem and there is a great demand on improving common scientific education and accessibility of reliable scientific information. However, the popularization of sciences not very effective today for a number of reasons. Using the Russian Academy of Science as an example, current article discusses these reasons with a special emphasis on the problems arising in the transmission of scientific knowledge. Then, the paper proposes a number of detailed algorithms for the popularization of science and raising the level of scientific education in society.

KEYWORDS

Science communication, Russian Academy of Science, science and society, communication strategy, popularization of science, science journalists