Author(s)

Feng Tai

Corresponding Author

Feng Tai

ABSTRACT

"Emotional" feeling is increasingly used as an important basis for people to judge environmental value, and emotional factors have a more and more profound influence on people's consumption behavior. Under the premise of abundant material life, although it has improved people's living standard and quality to some extent, it has also brought people new troubles and worries, namely, the emotional indifference, estrangement and helplessness among people caused by the fast-paced and high-pressure working state. Through careful discussion, the ultimate goal of this paper is to integrate the concept of "emotional care" into urban and rural environmental design, so that China's urban and rural planning and design can be more perfect.

KEYWORDS

Emotional, Urban and rural environmental design, ecological