Author(s)

Zeming Ren

Corresponding Author

Zeming Ren

ABSTRACT

With the continuous updating of computer software and hardware technology and the rapid development of the Internet, information technology and human production and life are converging and merging, and data is showing explosive growth. Big data technology for acquiring, processing, analyzing and value extracting of massive data has emerged. More and more people are beginning to learn the brand-new concept of big data, and the country has also issued relevant policies to support the development of the big data industry. The commercial value of big data has been gradually enlarged. Nowadays, the application of big data is very extensive. The development of e-commerce in the era of big data is very rapid. Relying on big data technology to correctly process and analyze the data stored in e-commerce platforms has become the key to the rapid development of e-commerce. Mastering data processing and analysis technology is the key to success for e-commerce companies. This article analyzes the development status of big data and e-commerce, the application of big data technology in e-commerce, and the characteristics, difficulties and innovative advantages of e-commerce development in the era of big data.

KEYWORDS

Big Data, E-Commerce, Data Mining, User Profile