The Enlightenment of the Internet Celebrities business Modle on the Government New Media
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DOI: 10.23977/EEIM2020005
Author(s)
Zheng Xiaoying, Peng Jian
Corresponding Author
Zheng Xiaoying
ABSTRACT
The party and the government actively use new media to promote the openness of government affairs and optimize the service of government affairs. However, the effect of new government media is not good. The operation mode of Internet celebrity has a significant impact on enhancing the communication power, credibility and influence of new government media. Therefore, based on the operation mode of Internet celebrities, this paper proposes to establishing the awareness of serving fans, creating a charismatic and personalized image, outputting functional and strategic content, promoting emotional interaction with the public and strengthening trust.
KEYWORDS
Government New Media, Internet Celebrities, fans
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