Author(s)

Haining Huang, Xihua Chen, Yuanmei Fang

Corresponding Author

Haining Huang

ABSTRACT

Guangdong-Hong Kong-Macao Greater Bay Area is one of the regions with the highest degree of openness and strongest economic vitality in China. The universities in the Bay Area bear the heavy responsibility of cultivating innovative and applied talents in the new era. However, the colleges and universities have unclear goals in the training of business English professionals, the positioning is not clear; the lack of flexibility and diversity in the curriculum; the lack of training channels, weak teacher resources, etc.; the lack of innovation and application skills in talent training, cannot adapt Bay Area Economic Development. Based on the development plan of Guangdong-Hong Kong-Macao Greater Bay Area, colleges and universities should start from the social needs and business English professional characteristics, re-examine the talent training objectives, attach importance to quality training, highlight the characteristics of internationalization, compound and application; adjust the curriculum and cultivate interdisciplinary, Multi-disciplinary composite business English skill-based talents; attach importance to the "double-skilled" teacher training, improve the practical teaching ability of the teaching staff, lay emphasis on collaborative education and cultivate innovative and entrepreneurial talents; thereby promoting talent innovation, technological innovation and industrial innovation in Bay Area, opening up new models for business English professional training mode Explore ideas.

KEYWORDS

Guangdong-Hong Kong-Macao Greater Bay Area, Business English, Innovate, the Cultivation Model, Construction of Teachers' Team, Cooperative Education