Author(s)

Qianru Xue

Corresponding Author

Qianru Xue

ABSTRACT

With the advent of the era of knowledge economy, knowledge management plays an increasingly important role in enterprise management activities. As a new marketing concept derived from the development of knowledge economy, knowledge marketing has been paid full attention by academia and industry. In the knowledge-based economy society, knowledge will be regarded as one of the most important production resources to be managed and developed. Since computers have been widely used in the fields of life and production, people store and collect data through computers, and a large number of database technologies are used to realize data storage for management, office and research. Data mining technology can mine many types of knowledge, which can meet the needs of different customers and different levels of marketing objectives. For all kinds of knowledge, many corresponding mining technologies can be adopted. Based on the analysis of data mining technology and its driving force in marketing, this paper studies the basic knowledge that data mining technology can mine and the basic process of mining knowledge.

KEYWORDS

Data mining, Knowledge management, Marketing