Author(s)

Mengru Shen, Yang Yao, Jin Zeng, Yongcun Wei

Corresponding Author

Yongcun Wei

ABSTRACT

During the specific progress of the e-commerce poverty alleviation project, various entities will promote or compete with each other. With the help of ecological concepts, this paper first classifies all the various subjects participating in the e-commerce poverty alleviation project, divides the population, forms the division of major subjects, and then conducts game analysis between the major subjects. Finally, based on the results of game analysis, give the government's response and countermeasures.

KEYWORDS

E-commerce, Targeted Poverty Alleviation, Ecological Model, Game Research